Chicago Bulls
“Developing a healthy lifestyle at a young age is important since change becomes more difficult with age. Behaviors involving physical activity and nutrition are the cornerstone of preventing obesity in children and young adults and we want to begin creating this foundation.” Dave Kurland, Senior Director of Community Relations
In the summer of 2006 and in conjunction with the James Jordan Boys and Girls Club, HOPSports was piloted with 187 children participating during a five-week period. With baseline physiological testing that proved successful, the CharitaBulls (the nonprofit foundation for the Bulls) have expanded the program into five additional locations with the Chicago Public Schools (CPS) and Boys and Girls Clubs, featuring custom content with legendary NBA star Scottie Pippen to expand the “EnergizaBulls” Fitness Program. In the summer of 2007, the Chicago Bulls ran a :30 PSA on Comcast during the Chicago Cubs and White Sox games promoting the HTS through an 800 number. The response was incredible.
Future plans are being made with legendary NBA star Scottie Pippen to expand the “EnergizaBulls” Fitness Program across the Chicago Public School System and other deserving youth community sites.
For more information on the EnergizaBulls program, please click here. |
