Crystal serves as the Marketing and Communications Coordinator for HOPSports where her responsibilities are threefold: (1) develop and implement a plan to further engage professional sports leagues, teams and players; (2) plan and implement strategies to create awareness of HOPSports and its products and (3) assist in securing sponsorships and grants for schools and community based organizations to purchase HOPSports.

Prior to HOPSports, Crystal spent twelve seasons working in the community relations department for the NFL Carolina Panthers. She was instrumental in assisting the team in developing its fitness programs to help schools achieve their physical education goals. Additionally, Dunham oversaw the launch of the nation’s first mobile HOPSports Training System in tandem with the Panthers Fit Blitz Tour and Be Active North Carolina.  The mobile van travels throughout Charlotte-Mecklenburg Middle Schools utilizing HOPSports to get kids fit. She also oversaw the production of the team’s signature fitness program, which has reached more than 50,000 elementary students in North and South Carolina.
During her twelve seasons with the Carolina Panthers, she served as the liaison between the team and the community helping to build and sustain valuable relationships and partnerships with schools as well as non-profit and community-based organizations. As the community relations manager, Dunham coordinated and implemented more than 20 community projects, developed NFL community programs on the local level, and organized sponsored special events.

Crystal graduated from the University of North Carolina at Asheville with a B.S. in Management and the University of South Carolina with a B.S. in Sport Administration. She obtained her Master’s in Recreation, Sports and Tourism from the University of Illinois. Currently residing in Charlotte, NC, Crystal is an active volunteer with Classroom Central, the Charlotte Touchdown Club and her church.